What is a segment question?
Segment cards are a question type to ask about the target group in the survey. Answers are reported where results for segments are shown and answers can be filtered with a segment filter.
Examples of questions:
Who are you visiting the website as now?
Are you a customer of ours?
Did you visit us as a private individual or in a business context?
How old are you?
How often do you use the website?
Examples of results and analysis using segment questions.
Top tasks
Get reporting that follows the top tasks methodology (demand and completion rate)
Identify different top tasks for different target groups, such as public sector employees compared to private individuals.
Compare whether some audiences are more successful at the same task.
Filter
Use filter to sort data based on segments of the survey.
See all free text responses from one target group, such as public sector employees.
Multiple surveys
You can see results for one target group based on responses from many surveys.
How to create template and segment questions
Create template
Segment questions require that a template is created first. This template is then selected when the question is created in the survey.
🔒 To create segments you have to be an Admin or in a team with access to segments.
Two steps to add segment questions to a survey
Create a template if it does not already exist (Segment group)
Segments > New segment group > Fill in > Save
Add segment card to the survey, select the template (Segment card)
Survey > Add card > Select segment
Enter question in heading.
Choose template to retrieve the answer options
Lock "Other" If Other exists, it should be locked at the bottom, with "pin position"
Example: University of Agder
We want to ask this question:
Who are you visiting the website as now?
Choose what suits you best
Employee at UiA
I am a student now
I want to become a student next year
Current or potential business partner
Other information
1. Create segment group (template)
We go to Segments in the menu and create a new segment group.
We add five segments including Other, which will be followed by a free text question in the survey.
We use the question to be asked as the name of
Segment group name.
2. Create a question
We go to the survey that should have the question and press Add card > Segment
The question is entered in Heading
The answer options are retrieved via the template, under
Pick Segments.
3. Customize question
We choose settings for this question. This is common to deal with:
Randomize: The order of response options
Random for each user or not
Lock one or more answers in order
Pick segments: Temporarily remove answer option (exclude)
Visibility rule: Select if the question should only be shown to someone, based on previous answers.
4. Preview.
We check that it looks right!
Customer story
Bulder:
We now have clear figures on target groups that were difficult to obtain previously. Skyra shows that more than half of those who visit bulder.no describe themselves as "not a customer today". "It used to be difficult to get figures on target groups, but now we know with certainty who we are communicating with.